The story of SearchUp Lab
Search has changed.
People are no longer just searching on Google. They are discovering businesses through ChatGPT, Google AI Overviews, Gemini, and other AI search platforms. We saw businesses struggling to understand this shift, with existing SEO tools often being expensive and complicated.
So we built SearchUp Lab.
Developed in New Zealand, SearchUp Lab helps businesses track their visibility across Google and AI search without the enterprise price tag.
We believe powerful search insights should be accessible to every business, not just those with large marketing budgets. Our goal is to make SEO and AI visibility tracking simple, affordable, and easy to understand.
We’re proudly bootstrapped and customer focused, building a tool that grows with the businesses using it.
Welcome to SearchUp Lab.
Our values
We believe everyone deserves better tools
Powerful SEO insights should not be limited to businesses with large budgets. We are creating accessible tools that help businesses of all sizes understand and improve their online visibility.
We keep things simple
SEO and AI search data can be overwhelming. We focus on turning complex information into clear, practical insights that help businesses make better decisions.
We listen to our customers
The best products come from understanding real problems. We pay attention to feedback, challenges, and ideas from the businesses using SearchUp Lab, and we build based on what actually helps.
We build for the long term
Search is constantly changing, and we are building SearchUp Lab to grow alongside those changes. Our focus is creating a reliable platform that continues to deliver value over time.
Understand where your business appears online
Track your Google rankings, monitor AI search visibility, and discover opportunities to improve your search presence.