Compare Semrush to SearchUp Lab

Name: SearchUp Lab
Price: 39 NZD

Compare pricing, SEO rank tracking, competitor insights, and AI visibility features to see which platform fits your workflow.

One plan, not a bundle decision

One platform for traditional SEO rank tracking and AI engine optimisation. No need to stitch together multiple tools.

Rankings

No bundle math

Semrush now asks you to choose between SEO Classic (no AI tracking) or Semrush One (AI included, higher price, different limits) — or stack an AI add-on onto Classic. SearchUp Lab has one line of plans, and AI tracking is in all of them.

Competitor Intelligence

Lower entry point

Semrush's AI-inclusive tier starts at $199/mo. SearchUp Lab's Starter plan, with rank and AI tracking together, is $39 NZD/mo — built for teams that don't need Semrush's content, advertising, and backlink toolkits.

SERP Features

A guarantee that actually applies

Semrush's 7-day money-back guarantee excludes monthly subscriptions entirely. SearchUp Lab's 14-day guarantee applies to any plan, any billing cycle — no annual commitment required to get your money back.

What you're actually comparing

Semrush is a genuinely broad marketing suite — content tools, backlink data, advertising research, and now AI visibility through its Semrush One bundle. Here's how it lines up against a tool scoped specifically to daily rank and AI tracking.

Features	Semrush	SearchUp Lab
Pricing
Entry price / month	$240 (Pro, no AI) / $342 (Semrush One Starter, AI included)	$39 NZD (Starter)
Projects & Keywords
Projects on entry plan	5 (Pro / Semrush One Starter)	1
Rank-tracked keywords, entry plan	500 (Pro)	50 - tracked daily
AI-tracked keywords, entry plan	0 on Proadd-on required — needs Semrush One ($199/mo) or the $99/mo AI Visibility Toolkit; Semrush One Starter includes 50 AI prompts	5, included
Tracking Frequency
AI tracking frequency	Daily AI rankings — but only once the Toolkit or Semrush One is added	Weekly (Daily on Agency plan for priority terms)
Competitor Tracking
Competitor tracking	Available via Share of Voice; scope expands by tier	3–10 competitors, included
Team & Access
Extra seats	Pro: 1 seat only · Guru: up to 3 · Business: up to 5 — extra seats cost more	Included up to plan limit (1–3)
Reporting	Included; white-label report builder is a paid add-on	Included, all plans
Trial & Guarantee
Free trial	7 days, credit card required	14 days, no card required
Money-back guarantee	7 days, limited to initial annual subscriptions and add-ons — monthly plans not eligible	14 days, no questions asked

Semrush

Pricing

Entry price / month $240 (Pro, no AI) / $342 (Semrush One Starter, AI included)

Projects & Keywords

Projects on entry plan 5 (Pro / Semrush One Starter)
Rank-tracked keywords, entry plan 500 (Pro)
AI-tracked keywords, entry plan 0 on Proadd-on required — needs Semrush One ($199/mo) or the $99/mo AI Visibility Toolkit; Semrush One Starter includes 50 AI prompts

Tracking Frequency

AI tracking frequency Daily AI rankings — but only once the Toolkit or Semrush One is added

Competitor Tracking

Competitor tracking Available via Share of Voice; scope expands by tier

Team & Access

Extra seats Pro: 1 seat only · Guru: up to 3 · Business: up to 5 — extra seats cost more
Reporting Included; white-label report builder is a paid add-on

Trial & Guarantee

Free trial 7 days, credit card required
Money-back guarantee 7 days, limited to initial annual subscriptions and add-ons — monthly plans not eligible

SearchUp Lab

Pricing

Entry price / month $39 NZD (Starter)

Projects & Keywords

Projects on entry plan 1
Rank-tracked keywords, entry plan 50 - tracked daily
AI-tracked keywords, entry plan 5, included

Tracking Frequency

AI tracking frequency Weekly (Daily on Agency plan for priority terms)

Competitor Tracking

Competitor tracking 3–10 competitors, included

Team & Access

Extra seats Included up to plan limit (1–3)
Reporting Included, all plans

Trial & Guarantee

Free trial 14 days, no card required
Money-back guarantee 14 days, no questions asked

Semrush vs SearchUp Lab, answered

Is Semrush better than SearchUp Lab?

Semrush is the broader platform — content marketing tools, advertising research, backlink analysis, and now AI visibility, all in one suite. If your team needs that full marketing toolkit, Semrush is built for it. SearchUp Lab is scoped narrower on purpose: daily rank and AI-visibility tracking, at a fraction of the price, for teams that don't need the rest of the suite.

Does Semrush track AI search visibility?

Yes, through its AI Visibility toolkit — but it isn't included in the classic SEO plans (Pro, Guru, Business) by default. You either add the toolkit for around $99/mo on top of a Classic plan, or move to the newer Semrush One bundle, which starts at $199/mo. SearchUp Lab includes AI-tracked keywords in every plan starting at $39 NZD/mo.

Can I switch plans later?

Yes — you can upgrade or downgrade at any time. Changes take effect immediately, and the difference is prorated on your next bill. Annual billing is available with a 15% discount.

Do you offer a free trial?

Yes, 14 days of full access to your chosen plan, no credit card required. If you don't continue, your account is simply downgraded to a limited free tier — nothing is charged automatically.